Mar 17, 2009

Creative Ads!

A very cost-effective advertisement in Hong Kong for a yoga
school showcases the prowess of a yoga practitioner on the flexible stems of drinking straws
Enquiries and enrolment went up after this promotional stunt.

straw

An ad by Mini Cooper placed at the Zurich , Switzerland
train station, shows people climbing into or out of the car,
when they are actually entering or exiting stairs.

car

car2

An ambient exercise to promote Eatalica burgers.
A 'Caution - Wet Floor' board was placed near an Eatalica burger signboard.
The copy on the board reads, 'Oogling at the burger
may involuntarily cause drooling, which may in turn lead to a wet floor.
Issued for your safety by the management of Eatalica Restaurant'.
(Eatalica is an American-Italian food joint in Chennai , India .)

wetty

Life-size stickers of people were stuck on automatic
sliding doors at a mall in Mumbai , India .
When someone approaches, the doors move apart
and it feels like the people on the door are moving away.
The person entering finds the message,
'People move away when you have body odour'.

ATT105112

Stickers were placed in selected car park locations and
car workshops where M-Tech Plasma HID lights are sold in Malaysia
It delivers the message that these headlights are 300%
brighter than regular headlights.
The burn-effect sticker from the headlights really leaves an impression.

burnt

A sticker was placed on the high voltage box depicting
that powerful Duracell batteries were used.

duracell

In another creative idea by The Fitness Company, 'dumbbells'
were placed at various subways in New York City ,
which create an illusion that the person holding the safety bar is doing weights.

fitness

Advertisements for a job-recruiting company in Berlin ,
Germany depict people working in vending machines and ATMs.
It delivers the message, 'Life is too short for the wrong job'.

job

A giant mirror was built that allowed passers-by to stop and
look at themselves wearing Individual clothes at a shopping mall in Tokyo , Japan

cloth

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